searchmarketing
Search marketing covers a variety of different aspects but in short it is the tools and methods used to 'get your website found'.
With billions of websites online and thousands more being added each day, search marketing addresses the following areas to assist in attracting visitors (hopefully potential customers) to your website.
SEO - Search Engine Optimisation
The goal of SEO is to have the Search Engines (such as Google) show your website as a priority in their result pages ... without having to pay them for the advertising. We like to take the time, with all our clients, to explain the fundamentals of this sometimes 'grey area'.
PPC - Pay Per Click
The major Search Engines provide advertising space on most of their result pages. The priority in which adverts that are shown are based on a complicated bidding system which needs to be constantly managed. For our clients that need to generate immediate traffic to their websites, this can be an effective resource and certainly one we can assist with.
Referrals
In many industries there are Directories and Portals that will refer qualified customers to your website in return for a small commission on sales. These too can be a relatively fast and effective way to attract new customers to your website and unlike PPC, you normally only pay if the sale is completed.
DO YOU HAVE A WEBSITE BUT YOUR THE ONLY ONE WHO CAN FIND IT? LET WEB2DAY GET YOU SEEN.